The MWH website was the primary method of marketing the events. Visitors to the site were able to access an on-line calendar searchable by date, time, topic, and zip code. Leading up to MWH, the website received thousands of visits per week. During MWH, 100,000 visitors came to the site. The week following the events, 15,000 visits were posted and interest remains steady to this day. The site has financial education resources, links, and web tools.
In addition to the website, hundreds of posters and flyers were distributed across the city in English, Spanish and Vietnamese. The Houston Public Library System printed book marks and paper calendars that recapped all of the classes offered in their locations. Also, all partners used their electronic data bases to distribute e-blasts about the event.
The media also assisted in promoting the event as FOX 26 television station provided coverage each day during MWH. Support from major radio stations included live interviews on Biz Radio & Radio One’s 97.9 “The Boxx”. Furthermore, the activities were featured in The Houston Business Journal and community based publications.
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